Start writing a blog today for your small business!

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May
06

So many people today, even some of the clients I have interacted with often ask why they should put the time into a blog to help promote their site.  While I know a blog can take time away from other pressing matters in a business there are some benefits to having a blog.  I want to share a few of these thoughts with you.

In the beginning, you created a website.  I am sure you did this to help promote your business online either directly through your business cards or by trying to possibly draw more traffic to your product.  When you did this you had the hopes of promoting your specific product or service and to get people to invest in your business over your competitors.  The first benefit to having a blog is you can delve into topics that your competitors don’t even give mention to that may be  a really important aspect of your business.  It is a fact that about people shopping for services or products online spend 37% of their time doing research for the product they are going to buy.  As you may have just guessed this is a great way for you to provide education about your service through a blog!  I can’t count the number of times I will be searching for a specific item and get drawing to a post in a blog and after reading it I usually find many other articles in that business blog about other topics related to what I am researching for and take time to read those.  Now I know I am not the only one who does this.  It is a great way to get the information out!

Another benefit to having a blog is getting to start interacting with potential customers.  With your blog you usually have an area where people can comment on your post.  This is a great way to help people get answers to questions they may have or even get compliments from other peers in the business and start building a network of contacts to help your business in the process.  It will accelerate even more if you put a feed to your blog to where your posts can reach out to literally millions.  You can draw in customers simply from articles you write that could attract their eye.  It is truly an amazing tool that is free to help promote your company.

Lastly, and this probably comes from the SEO side of me.  Keyword focus.  This has been a debate but I believe that you should limit a specific keyword phrase to one page on a site, especially if you have multiple keywords you are targeting to your perspective buyers that don’t relate to one another and do not have relevancy of a long tail.  To avoid this you can simply break out posts in your website to help maximize the potential to that specific keyword. By doing this you can rank easier on different non related keywords than trying to stuff your main product you are trying to sell.

These are just a few benefits of having a blog, but do yourself and business a favor today and start blogging.  If nothing else blow off some steam in your company blog!  :lol:

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